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How One Band Used a YouTube Video To Triple Its Fanbase In One Week  August 4, 2013 – 07:27 am

On January 5, we posted Walk Off The Earth’s cover of Gotye’s “Somebody That I Used to Know” to the O Music Awards Blog, impressed that four members of the band — as well as singer Sarah Blackwood — played the tune collaboratively on one guitar. Today, that video has been viewed more than 10 million times, and the band has tripled its Facebook fanbase. Not bad for an stripped-down, acoustic performance, huh?

Walk Off The Earth‘s viral success is just another addition to the canon of musician cover songs spawned by YouTube. Bands like Pomplamoose have made their proverbial bread and butter off of adorable original covers of popular songs, as have acts like O Music Awards-nominated singer, Kina Grannis. Those covers later leveraging the artists’ own careers.

In fact, the band has learned from the success of its predecessors. It’s not as if this is their first YouTube video; singer/bassist Gianni Luminati has been cultivating the band’s YouTube channel for more than a year now, creating original content like the five person/one guitar video and promoting the band’s own music. In fact, at the time of writing the first post on the vid, the band had around 25, 000 Facebook fans and nearly 30, 000 subscribers on YouTube (they now have around 96, 000 Facebook fans and 118, 321 subscribers). So when the most recent cover hit the web, they had a base of fans willing to share and make it go wide.

We chatted with Luminati Wednesday — amid all the craziness — to find out more about the viral video and its effect on the band. Check out our Q&A below:

First of all, I just went to look at your Facebook Page and you have more than 95, 000 fans. When we wrote about your video the other day, you had around 25, 000 fans. Wow.
We’re super stoked about that. It jumped our fanbase triple or more and it keeps rising. So that basically means we’re going to be able to do this for a while now — no matter what happens in the next couple months we’re going to have these people behind us. So that’s pretty awesome. We’ve been working at it for a long time, so we’re all super happy about it.

So how did the video get out there so quickly?
I honestly don’t know how it happened so quickly, because it literally happened in four hours. We put the video out at 4 a.m. and I woke up at 8 a.m. and it already had — I don’t know if you know the YouTube system, but it freezes at 300 views [when a video is newly posted], but the ‘Like’ button keeps going up. Normally we get like 1, 000 ‘Likes’ the first day, or 500. And I remember Sarah calling me, and I was really pumped to pump this video so I was texting all the guys in the band and Sarah and saying, ‘Everybody post the crap out of this video today on your social networks, because I really want to get 10, 000 views by the end of the day.’

Source: blog.omusicawards.com

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